USB 3.0 cable brings significant performance enhancements to the ubiquitous USB standard while remaining compatible with the millions of USB enabled devices that are currently deployed in the market. SuperSpeed USB delivers 10 times the data-transfer rate of Hi-Speed USB as well as improved power efficiency. USB 3.0 utilizes a bi-directional data interface rather than USB 2.0's half-duplex arrangement where data can only flow in one direction at a time, giving a 10-fold increase in theoretical bandwidth.