Deluxe Deodorizing Urinal Screens are equipped with a long-lasting cherry fragrance for odor control. If the restroom doesn't smell clean, the customer won't perceive it as clean, and that can affect business right down to the bottom line. Built-in, germ-fighting ingredients on the patented urinal screens help combat odors at their source. Fragrance lasts 30 to 45 days. Tapered drain holes prevent splashback. Elevated risers on the bottom allow proper flushing action. Flexible vinyl fits all urinals. Urinal screen is made of 100 percent virgin vinyl.